TechDay
03 Nov 2018 03:46
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Facebook's sales pitch — placing the correct ad in front of the right individual, thanks to the wonders of data technologies — isn't specifically new. As far back as 1964, William Allan, a organization editor for The Pittsburgh Press, reported that in the near future, computers will tell businessmen which half of their advertising budgets are becoming wasted." Thirty years later, The Economist described an work to take advantage of American Express's transactional records: Effective data-crunching computer systems known as huge parallel processors, equipped with neural-network computer software (which searches, like the human brain, for patterns in a mass of information), hold out a vision of advertising nirvana." Businesses like Acxiom, Experian and Datalogix have been offering equivalent information-mining services to direct marketers for years. What sets Facebook (and Google) apart are scale and sophistication.
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